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Deviants

Deviants

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Country: Japan
Founded: 2024 2020s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

For you who are drawn to darkness

Deviants is a Japanese genderless fashion brand derived from DearMyLove, a line developed by Yumetenbo. Announced in October 2024, it offered vintage-inspired clothing, shoes, and fashion accessories for people who do not want to be influenced by others and want to value their own sensibilities. With the slogan “For you who are drawn to darkness,” the brand has now ended its operations, and only remaining stock is being sold.

Concept

A vintage-inspired genderless brand for people who do not want to be influenced by others and want to value their own sensibilities.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

DearMyLove

Parent brand

Clothing

A line focused on dark, genderless expression

A spin-off brand that joined DearMyLove’s official brand family, it carved out a darker di

A spin-off brand that joined DearMyLove’s official brand family, it carved out a darker direction from the main brand’s sweet mass-produced and jirai-kei offerings. It is officially described as a vintage-like, genderless brand for people who are drawn to darkness, value their own sensibilities, and are not swayed by others. While Rose focuses on French classic style, Whip on extended sizing, Millor on casual everyday dates, and LittleDearMyLove on kidswear, Deviants is positioned around vintage, dark expression without gender restrictions. The brand is no longer active, and only remaining stock is being sold.

- Parent brand

DearMyLove

Clothing

A line focused on dark, genderless expression

A spin-off brand that joined DearMyLove’s official brand family, it carved out a darker di