DearMyLove

As DearMyLove’s adult-oriented sister brand, this line reshapes the main brand’s sweet aesthetic in a French classical mode direction. It is officially positioned as an elegant, girly brand centered on dresses and skirts, and offers items such as classic collars, lace, ribbons, and coordinated sets. Whereas DearMyLove itself offers a broad range spanning mass-produced style, jirai-kei, and dark-themed styles, Rose clearly emphasizes a vintage feel and classic style. It is a currently active, classic-leaning line distinct from Whip’s focus on sizing, LittleDearMyLove’s focus on children’s styles, and Emily’s highly decorative Lolita offerings.

A plus-size brand derived from DearMyLove in response to customer feedback. It offers at sizes 4L, 5L, and 6L dresses, skirts, blouses, and other items released by DearMyLove and Rose, making multiple styles from the existing family—such as ryousangata, landmine, dark, and girly—available in larger sizes. Rather than a line focused on a particular aesthetic, like Rose, or one centered on frills and lolita styling, like Emily, its main role is to extend the parent brand’s designs and styles in terms of sizing. Within the DearMyLove family, it is an ongoing specialist line that expands the range of sizes and occasions for wear.

A sister brand for kids launched by DearMyLove in December 2021. It selected items from series offered by the main brand, such as “Selfie Favorite Outfits,” “The Mass-Produced Style,” “Classical Mass-Produced Style,” and “Dark-Attribute Jirai Style,” and adapted them into children’s clothing in sizes 110–140 cm and shoes in sizes 18–21 cm. Unlike Rose and Emily, which separated out styles for adults, and Whip, which focused on extending the size range, it defined its target audience by age and body size, bringing DearMyLove clothing to a younger generation. The brand is no longer active, and only remaining inventory is being sold.

A brand derived from DearMyLove on November 7, 2022, listed as “Millor TOKYO” in the official brand lineup. While the main brand covers a broad range of sweet styles, including mass-market, jirai-kei, and dark aesthetics, Millor focused on everyday casual datewear with a sense of excitement, proposing an everyday wardrobe that combined multiple styles. It had a different role from Rose, with its French-classical style; Whip, offering extended sizes; Deviants, with its dark, genderless expression; and LittleDearMyLove, its kids’ line. The brand is no longer active, and only remaining stock is being sold.

Launched in fall 2023 as a sister brand of DearMyLove, this derivative line aimed to bring “cute fashion” to a broad audience. In contrast to the main brand’s proposals spanning mass-market and jirai-kei styles, it clearly emphasized a classical lolita-leaning style, centered on dresses, jumper skirts, skirts, bags, and other items featuring abundant frills, lace, and ribbons. Unlike Rose’s French classic style, Millor’s daily casualwear, Whip’s extended sizes, and LittleDearMyLove’s children’s line, it focused on deepening sweet ornamentation and lolita elements. The brand has now ended its operations, and only remaining stock is being sold.

A spin-off brand that joined DearMyLove’s official brand family, it carved out a darker direction from the main brand’s sweet mass-produced and jirai-kei offerings. It is officially described as a vintage-like, genderless brand for people who are drawn to darkness, value their own sensibilities, and are not swayed by others. While Rose focuses on French classic style, Whip on extended sizing, Millor on casual everyday dates, and LittleDearMyLove on kidswear, Deviants is positioned around vintage, dark expression without gender restrictions. The brand is no longer active, and only remaining stock is being sold.