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DearMyLoveEmily

DearMyLoveEmily

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Country: Japan
Founded: 2023 2020s
No longer active
Category: Clothing Accessories Footwear
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Cute is forever…

DearMyLoveEmily is a Japanese women’s fashion brand that debuted in autumn 2023 as a sister brand of DearMyLove, developed by Yumetenbo. It set out to bring “cute fashion” to everyone who likes frills and cute things, and offered dresses, blouses, skirts, shoes, headdresses, and other items aligned with mass-produced, jirai-kei, and lolita styles. Its official slogans included “Cute is forever…” and “♡ A global plan for eternal cuteness for all humanity ♡.” Following the end of the brand’s operations, sales are now limited to remaining stock.

Concept

♡ A global plan for eternal cuteness for all humanity ♡

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

DearMyLove

Parent brand

Clothing

A derivative line focused on deepening ornamentation and lolita elements

Launched in fall 2023 as a sister brand of DearMyLove, this derivative line aimed to bring

Launched in fall 2023 as a sister brand of DearMyLove, this derivative line aimed to bring “cute fashion” to a broad audience. In contrast to the main brand’s proposals spanning mass-market and jirai-kei styles, it clearly emphasized a classical lolita-leaning style, centered on dresses, jumper skirts, skirts, bags, and other items featuring abundant frills, lace, and ribbons. Unlike Rose’s French classic style, Millor’s daily casualwear, Whip’s extended sizes, and LittleDearMyLove’s children’s line, it focused on deepening sweet ornamentation and lolita elements. The brand has now ended its operations, and only remaining stock is being sold.

- Parent brand

DearMyLove

Clothing

A derivative line focused on deepening ornamentation and lolita elements

Launched in fall 2023 as a sister brand of DearMyLove, this derivative line aimed to bring