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DEVIATION

DEVIATION

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Country: South Korea
Founded: 2023 2020s
Category: Footwear
Related brands: Footwear brands founded in the 2020s Footwear brands from South Korea

Overview

Tagline

ENJOY ESCAPE !

DEVIATION is a footwear brand that began in Seoul, South Korea, in 2023 and officially launched in 2024. Led by Oh Won-seok, the brand offers sneakers, trainers, loafers, derbies, boots, and other styles. Its approach centers on deconstructing and reinterpreting classic footwear, adding new elements to everyday designs, and reflecting in its products the techniques developed in the shoemaking workshops of Seongsu-dong, Seoul. Rather than following a seasonal schedule, the brand releases products in drops, and its collections are also carried by select shops and fashion platforms in South Korea and abroad.

Concept

By deconstructing and reimagining the familiar, we design products that present new possibilities and change through DÉVIATION’s distinctive vision.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

DV ESSENTIALS

Sub-brand

Footwear

A derivative line that increases supply speed through ready-to-wear shoes

DV ESSENTIALS is a ready-to-wear shoe line that DEVIATION is preparing to complement its m

DV ESSENTIALS is a ready-to-wear shoe line that DEVIATION is preparing to complement its main handmade footwear. While DEVIATION’s main products are made-to-order shoes that require time for molding and production, DV ESSENTIALS is produced in Busan and is intended to expand supply as ready-made products. It is positioned as a derivative line that diversifies the brand’s production bases and enables faster shipping. As of October 2025, it was reported to be in preparation for launch as a ready-to-wear shoe line.

- Sub-brand

DV ESSENTIALS

Footwear

A derivative line that increases supply speed through ready-to-wear shoes

DV ESSENTIALS is a ready-to-wear shoe line that DEVIATION is preparing to complement its m