D/him

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Country: Japan
Founded: 2005 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

D/him is a Japanese menswear brand operated by Film Co., Ltd., based in Tokyo. In 2005, Masahisa Takino, the designer behind DOUBLE STANDARD CLOTHING, launched it as “DOUBLE STANDARD CLOTHING /him”; it is now introduced under the abbreviated name D/him. Its core approach is to bring elements developed in womenswear into the men’s wardrobe, and its offerings include jackets, outerwear, tops, and bottoms. It is listed on the official website as a product line of DOUBLE STANDARD CLOTHING.

Concept

An abbreviation of “DOUBLE STANDARD CLOTHING him,” the brand brings elements developed in womenswear into the men’s wardrobe.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

DOUBLE STANDARD CLOTHING

Parent brand

Clothing

A menswear line that extends the sensibility of the womenswear

D/him is a menswear line whose name is an abbreviation of “DOUBLE STANDARD CLOTHING him.”

D/him is a menswear line whose name is an abbreviation of “DOUBLE STANDARD CLOTHING him.” It began in 2005 with the aim of bringing the design essence developed in the parent brand’s womenswear into men’s wardrobes. Unlike the women’s lines Sov. and ESSENTIAL, it expands the brand family through a range of menswear. Its name itself incorporates its connection to the parent brand, and it is officially treated as a DSC product line.

1999 Parent brand

DOUBLE STANDARD CLOTHING

Clothing

A menswear line that extends the sensibility of the womenswear

D/him is a menswear line whose name is an abbreviation of “DOUBLE STANDARD CLOTHING him.”