DOUBLE STANDARD CLOTHING

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Overview

DOUBLE STANDARD CLOTHING is a Japanese womenswear brand launched in 1999 by designer Masahisa Takino. Its designs combine sensitivity to trends with personal values, bringing together contrasting elements such as mode and reality, edgy and feminine, and cool and elegant to draw out a sense of individuality. The brand is operated by Film Co., Ltd., which also develops related lines and brands including Sov., ESSENTIAL, D/him, CORCOVADO, and OSLOW. D/him incorporates the essence of womenswear into a menswear wardrobe.

Concept

Sensitive to trends while valuing one’s own sense of worth. Mode and reality, edgy and feminine, cool and elegant. Designs that draw out a sense of individuality, created by combining contrasting elements.

Related brands

Parent brands and sub-brands, ordered by founding year.

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7 brands
Founded
2002-2022
2002 Sub-brand
Sov.
Clothing

An elegance line focused on refined everyday wear

Sov. is an independent elegance-oriented line launched in 2002, carrying forward the philo

Sov. is an independent elegance-oriented line launched in 2002, carrying forward the philosophy of DOUBLE STANDARD CLOTHING. While the main line foregrounds a mix of trends and casual elements, Sov. builds a wardrobe for mature women around clean silhouettes, high-quality materials, and timeless design. Among DSC’s lines for women, it is positioned as the line responsible for more refined everyday wear and modern elegance, and it is also officially listed as a product line of DOUBLE STANDARD CLOTHING.

2005 Sub-brand
D/him
Clothing

A menswear line that extends the sensibility of the womenswear

D/him is a menswear line whose name is an abbreviation of “DOUBLE STANDARD CLOTHING him.”

D/him is a menswear line whose name is an abbreviation of “DOUBLE STANDARD CLOTHING him.” It began in 2005 with the aim of bringing the design essence developed in the parent brand’s womenswear into men’s wardrobes. Unlike the women’s lines Sov. and ESSENTIAL, it expands the brand family through a range of menswear. Its name itself incorporates its connection to the parent brand, and it is officially treated as a DSC product line.

2012 Sub-brand
VANILLA CoUTURE
Clothing

A former bridal line specializing in wedding-related demand

VANILLA CoUTURE was a bridal line derived from DOUBLE STANDARD CLOTHING. Announced in 2012

VANILLA CoUTURE was a bridal line derived from DOUBLE STANDARD CLOTHING. Announced in 2012, it focused on dresses for weddings and semi-formal wedding receptions, distinct from its regular women’s wear. Unlike the main line’s daily wear, Sov.’s elegance, and D/him’s menswear offerings, it specialized in wedding-related demand, broadening the range of uses served by the brand family. It is not included in the current official product-line list, but major fashion media at the time reported it as a new bridal brand from DOUBLE STANDARD CLOTHING.

2018 Sub-brand
D/Nero
Clothing

A former top-tier line carried forward as OSLOW

D/Nero was the highest-end line launched in 2018 for overseas expansion by Masahisa Takino

D/Nero was the highest-end line launched in 2018 for overseas expansion by Masahisa Takino and Film Co., the company behind DOUBLE STANDARD CLOTHING. It began as an export-oriented project centered on Japanese denim, and was later carried forward as OSLOW when it was revamped into a brand offering a full range of items. Although it has since been revamped as OSLOW, the brand category remains on the official online store, and Film Co.’s brand history identifies it as a derivative line that preceded OSLOW.

2019 Sub-brand
CORCOVADO
Clothing

A specialized line responsible for everyday dress offerings

CORCOVADO is a dress-focused offshoot brand launched in 2019 within the DOUBLE STANDARD CL

CORCOVADO is a dress-focused offshoot brand launched in 2019 within the DOUBLE STANDARD CLOTHING brand family. While the main line proposes everyday total looks that combine multiple elements, CORCOVADO promotes a lifestyle that incorporates dresses into everyday life, centering on one-piece dresses suited to occasions ranging from work to days off. Official product-line listings and the brands carried at directly operated stores place it in the same lineup as DSC, Sov., ESSENTIAL, and OSLOW, with CORCOVADO responsible for the dress category within the group of lines.

2022 Sub-brand
OSLOW
Clothing

The highest-end line, focused on materials and tailoring

OSLOW is a luxury-oriented line that emerged from the DOUBLE STANDARD CLOTHING brand famil

OSLOW is a luxury-oriented line that emerged from the DOUBLE STANDARD CLOTHING brand family in 2022. Combining “LUXURY” and “SLOW LIFE,” it proposes Japanese luxury focused on high-quality materials and beautiful patterns. It has a distinct role from the main line’s trend mix, Sov.’s elegance, and CORCOVADO’s specialization in dresses, and is developed as the FILM company’s highest-end line. Within the current family, it occupies the upper tier, emphasizing materials and tailoring.

- Sub-brand
Essential
Clothing

A sports offshoot line for everyday active settings

ESSENTIAL is a sports line derived from DOUBLE STANDARD CLOTHING. It carries forward the m

ESSENTIAL is a sports line derived from DOUBLE STANDARD CLOTHING. It carries forward the main line’s approach of combining fashion and reality, while reflecting seasonal trend signatures in its materials and treatments and developing them into casual, sporty items. Its role differs from the elegance of Sov. and the menswear offering of D/him. It is listed in the official product-line lineup as a light, approachable option for everyday active settings.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about DOUBLE STANDARD CLOTHING

Country of origin, founding year, categories and parent brands.

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