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VANILLA CoUTURE

VANILLA CoUTURE

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Country: Japan
Founded: 2012 2010s
No longer active
Category: Clothing Bags
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

VANILLA CoUTURE was a Japanese bridal line launched by DOUBLE STANDARD CLOTHING in 2012. It offered women’s items for party occasions, focusing on dresses for “1.5-party” wedding receptions, as well as guest dresses and clutch bags. With “a woman of refined elegance” as its concept, it pursued an elegant, luxurious direction and established stores and shop-in-shop corners in department stores, including Yokohama Sogo.

Concept

A woman of refined elegance

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1999

Year Brand Category Description

1999

DOUBLE STANDARD CLOTHING

Parent brand

Clothing

A former bridal line specializing in wedding-related demand

VANILLA CoUTURE was a bridal line derived from DOUBLE STANDARD CLOTHING. Announced in 2012

VANILLA CoUTURE was a bridal line derived from DOUBLE STANDARD CLOTHING. Announced in 2012, it focused on dresses for weddings and semi-formal wedding receptions, distinct from its regular women’s wear. Unlike the main line’s daily wear, Sov.’s elegance, and D/him’s menswear offerings, it specialized in wedding-related demand, broadening the range of uses served by the brand family. It is not included in the current official product-line list, but major fashion media at the time reported it as a new bridal brand from DOUBLE STANDARD CLOTHING.

1999 Parent brand

DOUBLE STANDARD CLOTHING

Clothing

A former bridal line specializing in wedding-related demand

VANILLA CoUTURE was a bridal line derived from DOUBLE STANDARD CLOTHING. Announced in 2012