DIIFF is a casual streetwear brand launched in South Korea in 2022. “DIIFF” is a coined word combining “different” and “fashion.” Its logo, in which a curved D overlaps with a straight F, represents the idea that different elements come together to create new outcomes. The brand focuses on T-shirts, sweatshirts, hoodies, pants, and other items, and is characterized by its graphic designs. For its Fall/Winter 2022 collection, it espoused an attitude of freely expressing individual identity without being constrained by conventions or rules, along with the healthy spirit of resistance of Millennials and Generation Z.
Concept
Different + Fashion. The idea that different elements come together to create new outcomes.