Tagline
design & style for Challenge against prejudice
DISCHORDSOUND was a fashion brand founded in South Korea. As the first brand developed by South Korea’s Atom Corporation, it created tops, pants, hats, accessories, and other items. Drawing inspiration from musicians, films, music, and sports of the 1980s and 1990s, it produced high-quality products with contemporary reinterpretations. It was also introduced in Japan as streetwear centered on logo T-shirts, but it has since been rebranded as MOYORA, and activities under the DISCHORDSOUND name have ended.
Concept
It produced high-quality products with contemporary reinterpretations, drawing inspiration from musicians, films, music, and sports of the 1980s and 1990s.