DOFFJASON

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Overview

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Leave a Legacy.
DOFFJASON is a leather and casual brand founded by Shin Yoon-cheol in Korea in 2016. Shin Yoon-cheol, the brand’s representative and director, oversees design and quality control. Grounded in a deep understanding of leather and respect for the past, the brand reinterprets past heritage through a modern sensibility and storytelling. Its collections center on leather jackets and include outerwear, tops, bottoms, bags, and belts, with a focus on designs whose value grows through long-term wear.

Concept

We are based on a deep understanding of the material 'leather' and respect for the past. We want to unleash past heritage with modern sensitivity and story, and also leave a legacy in this age.

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1 brands
Founded
2021
2021 Sub-brand
DOFFSEPT
Clothing

A derivative brand focused on leather for women

DOFFSEPT is a women’s derivative brand launched for Fall/Winter 2021 by Live a Legacy, the

DOFFSEPT is a women’s derivative brand launched for Fall/Winter 2021 by Live a Legacy, the company behind DOFFJASON. It carries forward the leather expertise and leather outerwear design that DOFFJASON had developed primarily for men, while extending these to dedicated designs and size ranges tailored to women’s body shapes. Its offerings center on leather jackets and include shearling, tops, bottoms, bags, and belts, forming a women’s wardrobe unified by leather. Launched under a distinct name in response to requests from female customers of the parent brand, it is positioned within the group as a leather-focused derivative brand serving the women’s market.

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