DOYOUKNOWMC

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Overview

DOYOUKNOWMC is a women’s golfwear brand launched in September 2021 by South Korea’s SHY, under the leadership of its representative, Im Gyeong-ran. Based on minimalism, its designs incorporate classic keywords from 1960s fashion. The brand focuses on apparel and also offers golf-related items such as hats, socks, and bags, proposing lifestyle golfwear that emphasizes functionality and style.

Concept

Based on minimalism, expressing 1960s fashion keywords with a classic sensibility.

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