Tagline
Denim & Good Times Since 2004
Dr. Denim is a denim brand founded in 2004 in Gothenburg, Sweden, by the Glar family. Centered around the founders’ brothers Alexander and Johannes Glar, the brand offers apparel focused primarily on men’s and women’s denim. Its starting point was a concern about excessive design and high prices, and it emphasizes affordable prices, quality, and careful craftsmanship. According to its official description, it offers collections built around classic fits and inspired by streetwear and subcultures around the world.
Concept
Every day is a denim day.