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DURAS ambient

DURAS ambient

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Country: Japan
Founded: 2003 2000s
No longer active
Category: Clothing Footwear
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

DURAS ambient is a women’s fashion brand founded and designed by Mai Unozawa that launched in Japan in 2003. A sister brand derived from DURAS, it offered everyday clothing based on basic designs, adding elegant elements through lace and detailed work. Its product range included dresses, tops, outerwear, bottoms, and shoes. The brand concept was “Style Up Elegance.” In January 2016, the business was transferred to ALEFS Co., Ltd., and the brand was renamed AMBIENT starting with the Fall/Winter 2016–2017 season, bringing the DURAS ambient name to an end.

Concept

Style Up Elegance

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

DURAS

Parent brand

Clothing

A higher-tier, basics-oriented line for adults

DURAS ambient was an independent women’s line launched in 2003 by Duras Co., Ltd., which o

DURAS ambient was an independent women’s line launched in 2003 by Duras Co., Ltd., which operated DURAS. In contrast to DURAS’s glamorous, trend-focused main line, it was differentiated as a high-end collection for adults, emphasizing evolved basics, monochrome tones, lace, and silhouettes. It was developed as both a sister brand to DURAS and a higher-tier line. After being sold in stores and online alongside DURAS under its own independent brand name, it was transferred to another company in 2016 and later dropped the DURAS name, ending its run as a line under DURAS.

2000 Parent brand

DURAS

Clothing

A higher-tier, basics-oriented line for adults

DURAS ambient was an independent women’s line launched in 2003 by Duras Co., Ltd., which o