DWSE (Drug Without Side Effect) is a streetwear brand launched in Korea in 2014 and led by designer Yu Hyeon-cheol. The brand name is an abbreviation of “Drug Without Side Effect,” and the brand advocates positive energy and self-expression through styles that are stimulating yet harmless. Based on relaxed designs, it offers denim, tops, outerwear, pants, accessories, and more, reinterpreting existing clothing conventions with new materials and designs that reflect their times. It has also presented collections at Seoul Fashion Week.
Concept
The name “Drug Without Side Effect” expresses the intention to create clothes that buyers will never regret purchasing.