DXOH is a unisex streetwear brand based in Seoul, South Korea. Inspired by “youth living in the present,” it offers clothing for people who live while respecting one another’s style. With black and white as its foundation, the brand combines fabric treatments such as tenter finishing and tumble washing with its own designs, offering tops, outerwear, bottoms, hats, accessories, and more. The brand name is an abbreviation of “Differentness Xoxo Hilariousness” and represents the values of diversity, harmony, laughter, happiness, and youth. It is also available in Asian markets, including Japan.
Concept
The brand draws much inspiration from young people living in this era. It is a unisex brand for those who live while respecting one another’s style.