Tagline
No innocent. Be unexpected.
DYSFUNCT is a casual brand based in Seoul, South Korea, launched in the Fall/Winter 2020 season. It focuses on various “abnormalities” in society and culture and the everyday “disruptions,” translating global issues into its own design language. Centered on original graphic prints and witty messages, the brand offers T-shirts, hoodies, sweatshirts, pants, kidswear, accessories, and more. Through experiments with patterns and materials, it proposes items that can be naturally incorporated into everyday life.
Concept
DYSFUNCT focuses on the disruptions of everyday life. We draw inspiration from diverse social and cultural issues, reinterpreting them through our own design language.