Tagline
Refined yet unpretentious, comfortable and catchy
earthy_ is a women’s-focused fashion brand launched in Japan in 2022 by Pal Co., Ltd. It proposes a wardrobe for women who live with purpose and in their own way, combining refinement with unpretentious comfort and an eye-catching quality. Its everyday wear incorporates sustainable materials such as organic cotton, recycled fibers, and eco-friendly dyes, as well as functional features including water repellency, moisture absorption and quick drying, and antibacterial and odor-control properties. The range includes innerwear, tops, bottoms, outerwear, and activewear. Guided by the idea of “what we can do, in our own way, for the Earth and the future while living in the city,” its concept keywords are Relaxy, Sustainable, Moderate Design, New Basic, and Reasonable Price.
Concept
What we can do, in our own way, for the Earth and the future while living in the city.