EAST SEA is a swimwear brand launched in Korea in 2022 by designer Hwang Mina. Centered on swimwear, it offers beachwear, cover-ups, and other items for summer leisure. Its first-season concept, “eat drink swim,” centers on leaving the busy city behind to enjoy rest, happiness, and love by the sea. The brand is also characterized by a zero-waste ethos that respects people and nature, and presents designs with a romantic mood and a fashion-forward sensibility. It is sold through online stores and select shops in Korea and also offers international shipping.
Concept
eat drink swim