Tagline
Better Feel, Better Life
EAU CLAIR is a women's underwear and lifewear brand based in Seoul, South Korea, and operating since 2019. It is run by the Korean company Laker and offers a range of products centered on bralettes, including shorts, loungewear, pajamas, nipple patches, and tops. The brand name means “clear lake” in French. The brand emphasizes bralettes that offer softness, comfort, and refinement, as well as items beyond them. Its official slogan is “Better Feel, Better Life.”
Concept
The brand presents bralettes that combine softness, comfort, and refinement, along with items beyond them.