EÉRA

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Country: Italy
Founded: 2019 2010s
Category: Accessories Bags
Related brands: Accessories brands founded in the 2010s Accessories brands from Italy

Overview

EÉRA is an Italian fine jewelry brand launched in Milan in 2019 by Chiara Capitani and Romy Blanga. Inspired by a snap hook they found at a vintage shop in Tokyo, the brand offers jewelry that can be linked together and customized. It aims to create unique, impactful pieces using precious materials designed to last, and develops collections including those by Chiara and Romy. Most of its production takes place in Vicenza, Italy.

Concept

unique, impactful jewellery crafted from precious materials that last

EÉRA characteristics

Main traits of EÉRA

Decoration & playfulness: Rich decoration, colours and patterns, and playful design.
Luxury & heritage: Position in the luxury market and connections to fashion history and culture.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of EÉRA relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.