Tagline
THE MOST INNOVATIVE OUTDOOR STYLE BRAND - FOR THE NEXT GENERATION!
ELHO is a ski and sportswear brand founded in Munich, Germany, in 1948 by tailor Ludwig Hohenester. Its offerings include jet pants and downwear, and it is also known for apparel for freestyle skiing. After a period of inactivity, the brand relaunched in 2024 under creative director Donald Schneider and others. It currently offers outdoor wear centered on ski wear and designed for use in both the mountains and the city, emphasizing a fusion of performance and design and the use of bio-based materials.
Concept
A visionary fusion of heritage, performance, innovative design and bio-based materials.