Tagline
CONSCIOUS FASHION
ELK is a fashion brand founded in Melbourne, Australia, in 2004 by Marni Goding and Adam Koniaras. It focuses on contemporary ready-to-wear, sculptural accessories, and handmade leather goods, and embraces “conscious fashion,” emphasizing creativity, innovation, authentic design, and ethical production. Its official mission is to responsibly create products with enduring value through a thoughtful, intelligent design philosophy informed by an artisanal aesthetic. With transparency in its production processes and its commitment to a circular economy at its core, it operates internationally as an independent Australian brand.
Concept
To responsibly create product with enduring value through a thoughtful, intelligent design philosophy, crafted with an artisanal aesthetic.