Tagline
Love being yourself even more!
ELLEgirl is a digital media platform for younger audiences operated in Japan since 2004 by Hearst Fujingaho. As a sister site to the international magazine ELLE, it shares information on fashion, wellness and beauty, sports, and other topics, and operates as an empowerment media platform that helps trend-conscious young people find a way of life that feels true to them. Centered on co-creation through its website, social media, videos, and events, it runs initiatives including the creative community ELLEgirl UNI, the reader community ELLEgirl Union, and the learning platform ELLEgirl NextLAB.
Concept
Empowerment media for trend-conscious young people seeking a way of life that feels true to them