Ellos Collection

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Overview

Ellos Collection is a fashion line offered by Ellos, a Swedish mail-order and e-commerce brand. Ellos was founded in Borås in 1947 by Olle Blomqvist, but no independent launch year or founder for Ellos Collection has been confirmed. The official store offers affordable fashion for women at the center of everyday life, including basics, jeans, dresses, and loungewear. It states that it prioritizes fit, quality, and sustainability, and continues to sell products.

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Founded
1947
1947 Parent brand
Ellos
Clothing

Ellos's core fashion line, covering a broad range of womenswear

This is the collection representing Ellos's in-house fashion and plays a central role in i

This is the collection representing Ellos's in-house fashion and plays a central role in its womenswear. According to the official introduction, it covers occasions ranging from work and time at home to parties, offering basics, jeans, dresses, loungewear, and other items. In contrast to Ellos Plus collection, which focuses on sizes and fit; Ellos STUDIO, which centers on activewear; and Ellos Home, which offers products for living spaces, it is positioned as a line that broadly covers everyday attire.

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Activities and occasions

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