Ellos Milly & Willy

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Overview

Ellos Milly & Willy is a children’s clothing line offered by Ellos, a Swedish mail-order and e-commerce brand. Its official sales site offers tops, bottoms, coordinated sets, outerwear, and other items as baby and children’s clothing. Ellos Group positions the line as one of its own brands. No information could be confirmed about its founding year or design lead.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1947
1947 Parent brand
Ellos
Clothing

A kids' line responsible for children's clothing

A label in Ellos's brand family responsible for children's clothing. It is listed as a dis

A label in Ellos's brand family responsible for children's clothing. It is listed as a distinct name in Ellos's brand directory, and products such as children's sweatshirts and coordinated sets can be found. Its target customers and product area differ from those of Ellos Collection and Ellos Plus collection, which focus mainly on women's clothing; Ellos STUDIO, centered on training wear; and Ellos Home, for living spaces. It is positioned to cover children's everyday wear.

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