Tagline
Savor and be moved
EMKM is a womenswear brand based in Seoul, South Korea, founded in 2022 by director Kim Areum. After working as an assistant designer at a Paris haute couture house, Kim Areum established the brand with the aim of creating clothes that can be worn for a long time in everyday life. Centered on modern casual styles grounded in menswear, the brand offers minimal, classic, and genderless womenswear. It emphasizes “restrained details” that are distinctive without being excessive, and pursues quality through material testing and wear tests. The brand name embodies the meaning “to savor slowly and be moved,” and the collection includes signature pieces such as semi-wide-leg denim.
Concept
Pursues designs with special yet restrained details