Tagline
loose & tight fit
en haut is a Japanese womenswear brand launched for the Spring/Summer 2022 season by Annavan Co., Ltd., headquartered in Sumida, Tokyo. Aimed primarily at women in their 30s and older, it offers natural casualwear that combines ease of wear with a sense of current trends. With the concept “loose & fit: effortless and beautiful,” the brand presents tops, dresses, knitwear, bottoms, and other items designed to accommodate changing lifestyles and bodies. The brand name means “upward” in French, and its production is guided by a commitment to supporting women who live with a positive outlook.
Concept
en haut supports all adult women who face busy everyday lives with strength, gently encourages them, and creates products and items that help them like themselves more.