e.r.g*

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Country: Japan
Founded: 2000 2000s
Category: Clothing Lifestyle products
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

Adult casual and comfort

e.r.g* is a Japanese women's casual brand and select shop whose first store was opened in July 2000 by Bluemate Co., headquartered in Fukuyama, Hiroshima Prefecture. Under the banner of adult casual and comfort, it offers simple items for women who want to spend their days stress-free and in their natural element. Centered on a style that combines ELEGANT, ROMANTIC, and MODERN, it carries American casual wear and fashion accessories, with its original brand cepo at the core. It continues to operate as a store brand.

Concept

Simple items are proposed for women who want to spend stress-free days filled with smiles and always feel natural. ELEGANT, ROMANTIC, and MODERN are remixed into a gentle, feminine, cute, and sophisticated style.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2003

Year Brand Category Description

2003

E.R.G Branch

Sub-brand

Clothing

A past line derived for urban lifestyles

E.R.G Branch is a derivative line and business format that Blue Mate Co., Ltd. launched in

E.R.G Branch is a derivative line and business format that Blue Mate Co., Ltd. launched in September 2003 by adapting E.R.G to focus on urban lifestyles. Building on E.R.G’s women’s casualwear, it was developed to offer products suited to urban life and purchasing behavior, under a name intended for uses and locations different from those of the parent brand. The official history explicitly documents its derivation from E.R.G and the opening of its first store, supporting its classification as a derivative line within the E.R.G brand family rather than merely another brand of the same company. It is not listed in the current official brand lineup or store directory and is a sub-line that was previously operated.

2003 Sub-brand

E.R.G Branch

Clothing

A past line derived for urban lifestyles

E.R.G Branch is a derivative line and business format that Blue Mate Co., Ltd. launched in