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E.R.G Branch

E.R.G Branch

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Country: Japan
Founded: 2003 2000s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

E.R.G Branch was a Japanese women’s casual brand and retail format developed by Blue Mate Co., Ltd. According to Blue Mate’s official history, its first store opened in Yokohama, Kanagawa Prefecture, in September 2003 as a derivative format that adapted the existing E.R.G for urban living. It offered women’s clothing for urban residents and opened stores in multiple commercial facilities. It is not listed in the current official brand lineup and is therefore considered to have ended as a brand.

Concept

An adaptation of E.R.G focused on urban living

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

e.r.g*

Parent brand

Clothing

A past line derived for urban lifestyles

E.R.G Branch is a derivative line and business format that Blue Mate Co., Ltd. launched in

E.R.G Branch is a derivative line and business format that Blue Mate Co., Ltd. launched in September 2003 by adapting E.R.G to focus on urban lifestyles. Building on E.R.G’s women’s casualwear, it was developed to offer products suited to urban life and purchasing behavior, under a name intended for uses and locations different from those of the parent brand. The official history explicitly documents its derivation from E.R.G and the opening of its first store, supporting its classification as a derivative line within the E.R.G brand family rather than merely another brand of the same company. It is not listed in the current official brand lineup or store directory and is a sub-line that was previously operated.

2000 Parent brand

e.r.g*

Clothing

A past line derived for urban lifestyles

E.R.G Branch is a derivative line and business format that Blue Mate Co., Ltd. launched in