ETERNITY SELECT is a Japanese women’s fashion brand launched in September 2022 by Sweet Mommy Co., Ltd. It offers dresses, skirts, tops, coordinated sets, and other items for postpartum mothers and all women, using standard women’s sizes rather than maternity sizing as its basis. Guided by the concept “What we love remains unchanged, and I will always be myself,” the brand emphasizes “quality of materials,” “quality of silhouette,” and “comfort.” With Eri Ebihara as its main model, it presents a wardrobe for enjoying life and fashion.
Concept
What we love remains unchanged, and I will always be myself