Tagline
#giveupthebottle
Ethique is a beauty brand founded by Brianne West in Christchurch, New Zealand, in 2012. Starting with solid shampoo and conditioner, it offers hair and skincare products without plastic bottles, including facial cleansers, body care, deodorants, and lip care. Its core focus is making products with sustainable, naturally derived ingredients that consider both people and the planet, under the slogan “Beauty without compromise” (not sacrificing quality or efficacy for sustainability). As a brand originating in New Zealand, it has expanded internationally and is sold in more than 20 countries.
Concept
Beauty without compromise - no more sacrificing quality or efficacy for sustainability.