ETMON is a womenswear brand launched in Seoul, South Korea, in 2019. It is operated by BEBOLD ET Inc., whose representatives are Park Gyeong-il and Song Yeong-eun. Its collections focus on dresses, knitwear, blouses, skirts, and other items, with designing a fantasy of “the self I see” (내가 보는 나) at its core. The brand expresses bold details that emphasize femininity through the designer’s distinctive, restrained sensibility. Rather than following trends, it aims to support women in finding their own appeal and lifestyle.
Concept
A brand that designs a fantasy of “the self I see” and expresses bold details emphasizing femininity through the designer’s distinctive, restrained sensibility.