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EverColor1day MILIMORE

EverColor1day MILIMORE

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Country: Japan
Founded: 2023 2020s
Category: Eyewear
Related brands: Eyewear brands founded in the 2020s Eyewear brands from Japan

Overview

Tagline

Even cuter by 1 mm

EverColor1day MILIMORE is a line of daily disposable lenses derived from the Japanese colored contact lens brand EverColor and offered by Aisei Co., Ltd. Launched in April 2023, it offers multiple colors, centered on lenses with a DIA of 14.2 mm—the first in EverColor’s standard series to feature this diameter. Its concept is “Wanting to be even cuter, even by 1 mm.” The brand name combines “mm” (millimeter) and “more,” and the line responds to the need to change the impression of the eyes while coordinating with everyday makeup.

Concept

Wanting to be even cuter, even by 1 mm

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

EverColor

Parent brand

Beauty and cosmetics

A one-day line focused on smaller sizes and a cute look

A one-day line derived from the EverColor1day series, it features a design with a more res

A one-day line derived from the EverColor1day series, it features a design with a more restrained lens size and emphasizes a cute impression for the eyes. It was the first standard product in the series to adopt a DIA of 14.2 mm, combining fine adjustments to size with a dimensional color design under the idea of “even 1 mm can make it cuter.” While Natural and MOIST LABEL UV center on 14.5 mm, and LUQUAGE emphasizes the presence of color, MILIMORE is developed as a derivative brand responsible for a trendy, cute finish in a smaller size.

2011 Parent brand

EverColor

Beauty and cosmetics

A one-day line focused on smaller sizes and a cute look

A one-day line derived from the EverColor1day series, it features a design with a more res