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LAIDBACK

LAIDBACK

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Country: Japan
Founded: 2023 2020s
Category: Eyewear
Related brands: Eyewear brands founded in the 2020s Eyewear brands from Japan

Overview

LAIDBACK is a line of sunglasses for sports and outdoor use that emerged from the Japanese eyewear brand NEW. in 2023. Its concept is “eyewear that seamlessly connects the city and nature,” and it uses TR-90 frames known for their lightness, flexibility, and durability, along with features designed to prevent slipping. Centered on timeless, genre-free design and strong value for money, the line offers eyewear for everyday wear, outdoor activities, and sports. Its first model was the WELLINGTON-style LB-1, and the lineup includes multiple models such as the LB-7.

Concept

Eyewear that seamlessly connects the city and nature

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2013

Year Brand Category Description

2013

NEW.

Parent brand

Eyewear

A functional line for sports and outdoor use

LAIDBACK is a line derived from NEW. as “LAIDBACK by NEW.” that foregrounds functionality

LAIDBACK is a line derived from NEW. as “LAIDBACK by NEW.” that foregrounds functionality for sports and outdoor use. Centered on models that use TR90 material in the fronts and temples, it adopts specifications designed for active settings, including curved designs that provide a secure fit, polarized lenses, and six-base curves compatible with prescription lenses. It extends NEW.’s universal, minimalist core offering to outdoor use, taking on a practical-use area distinct from few., which is grounded in Euro vintage, and REVISION, which pursues material compositions in titanium and acetate as well as detailed design.

2013 Parent brand

NEW.

Eyewear

A functional line for sports and outdoor use

LAIDBACK is a line derived from NEW. as “LAIDBACK by NEW.” that foregrounds functionality