EverColor

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Overview

Tagline

A brand to be loved for years to come
EverColor is a Japanese colored contact lens brand developed by Aisei Co., Ltd. It was launched in May 2011 as Aisei’s original “EverColor” series and offers a range centered on EverColor1day, including Natural, Moist Label UV, Mirimore, Luquage, Toric, and Monthly. The brand focuses on adding color to everyday life through basic designs that blend naturally with the eyes and colors that subtly incorporate trends. Cumulative sales across the series have exceeded 400 million lenses.

Concept

A colored contact lens brand that adds color to everyday life with basic designs that blend naturally with the eyes and colors that subtly incorporate trends.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
7 brands
Founded
2012-2026
2012 Sub-brand
EverColor1day Natural
Eyewear

EverColor’s core line for everyday wear

The core basic line in EverColor’s one-day series, it most directly expresses the parent b

The core basic line in EverColor’s one-day series, it most directly expresses the parent brand’s emphasis on an everyday, versatile feel. Centered on designs that make the eyes appear larger while blending the color and edges naturally, it offers colors suited to everyday makeup and a wide range of occasions. In contrast to MOIST LABEL UV, aimed at adults; MILIMORE, which emphasizes a smaller size and a cute look; LUQUAGE, focused on a sheer, vibrant finish; and TORIC, designed for astigmatism, Natural is positioned as the series’ benchmark mainline.

2015 Sub-brand
EverColor1day Natural MOIST LABEL UV
Eyewear

A one-day line derived from the parent brand, focused on a natural look for adults

A one-day line derived from EverColor1day Natural, focused on a more mature natural look.

A one-day line derived from EverColor1day Natural, focused on a more mature natural look. While retaining the parent brand’s design approach of making the eyes appear larger, it offers a finish that blends more naturally with the eyes than conventional colored contact lenses, broadening its offerings toward understated everyday wear. In contrast to Natural’s classic core, it is positioned with a clear focus on a more mature user base. It is a major line dedicated to everyday wear for adults, distinct from MILIMORE’s smaller, cute direction and LUQUAGE’s airy feel and vivid color.

2017 Sub-brand
EverColor1day LUQUAGE
Eyewear

A one-day line focused on an airy look and vivid color payoff

A one-day line derived from the EverColor1day series, with a stronger emphasis on color pr

A one-day line derived from the EverColor1day series, with a stronger emphasis on color presence and styling. Building on the parent brand’s basic ease of use, it offers a wide range of shades, including nuanced colors such as brown beige, gray, and hazel, to change the impression of the eyes. While Natural focuses on an everyday natural look and MOIST LABEL UV on shades that blend in for adults, LUQUAGE is a more independent line focused on half-style and fashion-forward colors, centered on an “airy look × vivid color payoff.”

2018 Sub-brand
EYEGENIC by EverColor
Eyewear

A monthly spin-off brand offering a variety of looks

A line introduced in 2018 as a monthly colored contact lens brand derived from EverColor.

A line introduced in 2018 as a monthly colored contact lens brand derived from EverColor. It carries forward the parent brand’s basic approach designed for everyday use, while offering multiple concepts—natural, cute, and half—for different looks, from everyday wear to special occasions. It currently offers DIA sizes of 14.2 mm and 14.5 mm. While EverColor Monthly, in the same monthly category, carries over popular one-day colors, EYEGENIC broadens the choices with its own color range and design direction.

2023 Sub-brand
EverColor1day MILIMORE
Eyewear

A one-day line focused on smaller sizes and a cute look

A one-day line derived from the EverColor1day series, it features a design with a more res

A one-day line derived from the EverColor1day series, it features a design with a more restrained lens size and emphasizes a cute impression for the eyes. It was the first standard product in the series to adopt a DIA of 14.2 mm, combining fine adjustments to size with a dimensional color design under the idea of “even 1 mm can make it cuter.” While Natural and MOIST LABEL UV center on 14.5 mm, and LUQUAGE emphasizes the presence of color, MILIMORE is developed as a derivative brand responsible for a trendy, cute finish in a smaller size.

2024 Sub-brand
EverColor Monthly
Eyewear

A monthly line that carries forward popular colors from the one-day range

An official derivative line that offers popular colors from the EverColor1day series on a

An official derivative line that offers popular colors from the EverColor1day series on a different replacement cycle: monthly. It builds on the one-day Natural designs, using 14.5 mm lenses that make the eyes look larger while maintaining a natural appearance, and silicone hydrogel material. While Natural, MILIMORE, and LUQUAGE each serve distinct design roles within the daily disposable range, EverColor Monthly extends the parent brand’s signature colors and impressions into the monthly market. It belongs to the same monthly category as EYEGENIC by EverColor, but whereas EYEGENIC develops its own concept, EverColor Monthly has a clear continuity with the one-day series.

2026 Sub-brand
EverColor1day TORIC
Eyewear

A daily disposable line that expands the range of functions to include astigmatism correction.

A daily disposable line for astigmatism, developed to extend the design appeal of the Ever

A daily disposable line for astigmatism, developed to extend the design appeal of the EverColor series to users with astigmatism. Launched on April 15, 2026, it offers colors familiar from existing series—パールベージュ, ひとめぼれの恋, and ナチュラルブラウン—in lens specifications that support astigmatism correction. While the standard daily disposable line, centered on Natural, shapes appearance through color and size, TORIC incorporates functions that accommodate astigmatism prescriptions and axes. It is positioned as a specialized derivative line that extends EverColor’s intended users to include those with vision-correction needs.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about EverColor

Country of origin, founding year, categories and parent brands.

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