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EverColor1day LUQUAGE

EverColor1day LUQUAGE

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Country: Japan
Founded: 2017 2010s
Category: Eyewear
Related brands: Eyewear brands founded in the 2010s Eyewear brands from Japan

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Overview

Tagline

Effortless look × vivid color REAL STYLE

EverColor1day LUQUAGE is a Japanese colored contact lens brand developed by Aisei Co., Ltd. Launched in February 2017 as “half-style colored contacts” that incorporate current trends in moderation, it offers daily disposable lenses. Centered on “an effortless look × vivid color,” the brand presents delicate sparkle and color that blends naturally with the eyes. It offers a range of colors, including brown, hazel, gray, and blue, and presents the enjoyment of styling the eyes.

Concept

To be an irreplaceable presence for women who know the joy of styling their eyes

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2011

Year Brand Category Description

2011

EverColor

Parent brand

Beauty and cosmetics

A one-day line focused on an airy look and vivid color payoff

A one-day line derived from the EverColor1day series, with a stronger emphasis on color pr

A one-day line derived from the EverColor1day series, with a stronger emphasis on color presence and styling. Building on the parent brand’s basic ease of use, it offers a wide range of shades, including nuanced colors such as brown beige, gray, and hazel, to change the impression of the eyes. While Natural focuses on an everyday natural look and MOIST LABEL UV on shades that blend in for adults, LUQUAGE is a more independent line focused on half-style and fashion-forward colors, centered on an “airy look × vivid color payoff.”

2011 Parent brand

EverColor

Beauty and cosmetics

A one-day line focused on an airy look and vivid color payoff

A one-day line derived from the EverColor1day series, with a stronger emphasis on color pr