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LOVECHROME

LOVECHROME

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Country: Japan
Founded: 2011 2010s
Category: Beauty and cosmetics
Related brands: Beauty and cosmetics brands founded in the 2010s Beauty and cosmetics brands from Japan

Overview

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With LOVECHROME, love for your hair and your heart.

LOVECHROME is a Japanese haircare brand based at YC.Primarily in Minato, Tokyo. It offers hair combs and dedicated haircare products featuring JP CHROME-TECH®, a special surface treatment that reduces static electricity and friction damage and protects the hair cuticle. Chiho Shimojima founded the brand in 2011, developing its products around the idea of promoting beautiful hair through combing. Its offerings include the K24GP, PG, F, and INBATH series, and it also operates Hair & Scalp Lab and a salon. The brand continues to be available through its official online store.