EXHIT is a fashion brand operating in South Korea. In 2024, it was introduced as one of the brands carried by the Korean brand house Neon Museum. Starting from perspectives drawn from military archives, it offers windbreakers, vests, hoodies, bags, and other items combining different materials. Based on reflections on nature, space, and humanity, the brand’s philosophy is to create new “Armaments” each season and explore the enjoyment that unexpected spaces and situations can bring.
Concept
The brand finds new perspectives in military archives and pursues its own “Armaments” by fusing disparate materials. Based on reflections on nature, space, and humanity, it creates new “Armaments” each season and explores the enjoyment that unexpected spaces and situations can bring.