EXTRAORDINARY is a street casual brand launched in 2019 in Seoul, South Korea, by its founder and creative director, Yang Do-hyun. Drawing on his experience at the design studio Unius Design Lab, the brand develops apparel centered on graphics, patterns, and utility details. Starting from the idea that “there is nothing new,” it sets out to change established notions of the ordinary through reinterpretation, and aims to fuse the ordinary with the extraordinary. Beginning with T-shirts and hoodies, it has expanded into knitwear, pants, and accessories, and also offers lines such as Battery Slave Club.
Concept
EXTRAORDINARY begins from the notion that nothing is new, and advances to the ambition to change the perceived normal through reinterpretations.