EYC is a Korean designer brand founded in Seoul, South Korea, in 2021 by designer Kim Jeong-won. Focusing on casual and craft wear, the brand takes Eastern sensibilities as its starting point and aims to express the connections between past and present through clothing. Its goal is to articulate clearly and convincingly clothing designed to be worn for a long time and the methods used to make it. A balance of precise tailoring and relaxed patterns is its signature. The brand presents collections inspired by traditional Korean techniques and nature, and has continued to operate from Seoul since its initial collection in spring 2021.
Concept
We seek meaningful connections between the past and present, weaving these elements into our garments.