Fab

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Country: United States
Category: Clothing Eyewear
Related brands: Clothing brands from United States

Overview

Tagline

We don’t want perfect. We want real.

FAB is a surf culture brand that began in the early 1990s in San Clemente, California, with stickers and T-shirts created by founder Gus Macias for his friends. The brand name was devised by Christian Fletcher, and Gavin Beschen, Matt Archbold, and others joined as early members. Centered on surfing, the brand brings together cultures such as punk rock, skateboarding, tattoos, and lowriders, developing a lifestyle that expresses “the sea, travel, art, and freedom.” Featuring Roy Gonzalez’s graphic art as its signature, the brand produces T-shirts, headwear, sunglasses, and other items.

Concept

The sea, travel, art, and freedom

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1997

Year Brand Category Description

1997

WORDS

Parent brand

Clothing

The core line responsible for the brand’s enduring staples since its founding

Fab is a core line that WORDS has offered since its founding in 1997, and among its four b

Fab is a core line that WORDS has offered since its founding in 1997, and among its four brands it most directly carries the origins and everyday character of its hat-making. Centered on simple, easy-to-wear designs unaffected by trends, it offers a broad range of enduring staple styles, including caps, casquettes, hats, and hunting caps. While Fabulous adds trend elements to basic styles, Twinkle offers designs for women through its materials and silhouettes, and Fab KID'S specializes in children’s styles, Fab serves as the foundation that most broadly represents WORDS’s standard hats, providing staples suited to everyday wardrobes.

1997 Parent brand

WORDS

Clothing

The core line responsible for the brand’s enduring staples since its founding

Fab is a core line that WORDS has offered since its founding in 1997, and among its four b