WORDS

As one of WORDS’ four brands, Fabulous is a line focused on trend-conscious “simple + α” offerings, distinct from Fab, whose styles have been staples since the brand’s founding. Centered on basic styles such as caps, hats, and newsboy caps, it adds variations through embroidery, materials, colors, embellishments, and silhouettes, bringing a sense of seasonality and freshness to everyday hats. While Fab offers staple models unaffected by trends, Twinkle is a line emphasizing materials and designs for women, and Fab KID'S is a children’s line with a workwear and outdoor feel, Fabulous presents new elements that are easy to pair with everyday clothing.

Fab is a core line that WORDS has offered since its founding in 1997, and among its four brands it most directly carries the origins and everyday character of its hat-making. Centered on simple, easy-to-wear designs unaffected by trends, it offers a broad range of enduring staple styles, including caps, casquettes, hats, and hunting caps. While Fabulous adds trend elements to basic styles, Twinkle offers designs for women through its materials and silhouettes, and Fab KID'S specializes in children’s styles, Fab serves as the foundation that most broadly represents WORDS’s standard hats, providing staples suited to everyday wardrobes.

Among the four brands offered by Kyoto-based hat maker WORDS, Fab KID'S is the kids’ line specifically focused on the children’s market. Building on Fab’s classic hat-making, it offers caps, hats, casquettes, and work caps in children’s sizes, incorporating workwear and outdoor elements, as well as patches and patterns. In addition to everyday wear, the line is suited to outdoor play, travel, and parent-child outfits. Unlike Fabulous, which proposes trends for a general audience; Fab, its classic line; and Twinkle, its women’s line, Fab KID'S expands WORDS’ lineup with a focus specifically on children.

Twinkle is the women’s line responsible for the women’s category among WORDS’ four brands. Building on the parent brand’s emphasis on ease of wear and everyday practicality, it focuses on material selection and simple, refined designs, offering hats such as hats, casquettes, sailor caps, and bucket hats. While Fab offers staple styles without limiting them by gender or generation, Fabulous incorporates trends through “simple + α,” and Fab KID'S is a children’s line incorporating workwear and outdoor elements, Twinkle’s role is to provide hats for everyday wear and outings through materials and silhouettes that pair easily with women’s styling.