Tagline
URBAN CITY LIFE
FABULOUS ARCHIVE is a streetwear brand originating in Seoul, South Korea, with documented activity since 2019. Its products include tops, bottoms, outerwear, dresses, and bags. The brand name conveys the meaning of “an archive for recording wonderful things.” It advocates designs that remain true to the basics without sacrificing individuality, and an approach to clothing that balances the basic and the unique and is loved across generations and social strata. Bear graphics and embroidery are signature motifs, and the brand sells unisex casual items in South Korea and internationally.
Concept
The concept is to create a streetwear brand with designs that remain true to the basics without compromising individual expression, and that can be loved across generations and social strata.