Tagline
Draw Your Style with Fallett
Fallett is a contemporary casual brand launched in March 2021 by 비케이브, a company based in Seoul, South Korea. Named after the word “palette,” the brand offers easy-to-wear everyday clothing, primarily womenswear, including tops, bottoms, outerwear, bags, and accessories. Centered on original graphics and a diverse use of color, it prioritizes everyday wearability, empathy, and self-expression over the pace of trends. Its products are available in South Korea and on online platforms elsewhere in Asia, including Japan.
Concept
Inspired by the word “palette,” Fallett is a brand that captures the diverse trends of everyday life. It offers clothes that remain interesting even when worn every day, not just for special occasions, and values empathy and sensibility over fast-moving trends. Its witty mood gives younger generations a way to express their individuality and share enjoyment.