FARAH

A classic line within the Farah brand family, developed for customers of traditional British menswear and sportswear. While Farah Vintage is a contemporary lifestyle line aimed at millennials, Farah Classic primarily targets more traditional British consumers, particularly men aged 45 and over, and was positioned as a full sportswear collection for department stores. While Farah 1920 serves as an intermediary between the two, Farah Classic is a line that supports the brand’s enduring appeal and established customer base.

A lifestyle-oriented line for younger consumers derived from Farah. It carried forward the parent brand’s British heritage, including mods, rude boys, and casuals, while being offered as more contemporary, fashion-conscious casualwear. Whereas Farah Classic primarily targets traditional British consumers, Farah Vintage targets millennials and younger fashion audiences, with different sales channels including youth-oriented chain stores, specialty stores, and online. Alongside Farah 1920, it serves to connect Farah’s history with younger audiences.

An independent line within the brand family, named after 1920, the year Farah was founded. Following the success of the 1920 commemorative collection, it was introduced in 2011 as a permanent range. Building on workwear-derived heritage, it combined slim silhouettes, tailoring, military elements, indigo-dyed fabrics, and patterned materials. In sales terms, it was treated as a sub-label bridging the traditional character of Farah Classic and the youth-oriented casual style of Farah Vintage, and continued to be developed throughout the 2010s.

A sportswear-focused offshoot line introduced by Farah for Fall/Winter 2018. Expanding beyond its traditional casualwear centered on shirts, polos, and trousers, it offered polo shirts, T-shirts, lightweight jackets, hoodies, joggers, and other items made with functional fabrics offering sweat-wicking, antibacterial, and UV-protective properties. It is positioned as a line serving the athleisure category for both exercise and everyday wear while retaining Farah’s British everydaywear context.