Tagline
Free as rock music “Free like rock music”
FARM is a brand centered on baby and children's wear that boys find exciting and “cool.” On ZOZOTOWN, it takes “Free like rock music” as its theme, incorporating trends through cool, striking fonts and pop illustrations. It pursues a broad range of styles without being confined by conventions and also emphasizes the functionality characteristic of children's clothing and suited to everyday wear.
Concept
FARM offers baby and kidswear that boys genuinely find “cool” and exciting. Its designs feature cool, striking fonts and trend-filled pop illustrations that bring a grin. The brand follows trends across a broad range of styles without being confined by conventions. It also emphasizes the functionality characteristic of children's clothing and suited to everyday wear.