Fatima Morocco is a Japanese brand specializing in Moroccan goods, founded in 2006 by Maki Ohara under the name “Fatima Morocco.” From Morocco in North Africa, the land where the sun sets, it offers goods selected through the perspective of director Maki Ohara, as well as the original brand Fatima Morocco and a cosmetics line. Alongside original products such as babouches and basket bags, its offerings include kitchen goods such as glasses sourced locally and interior items such as Beni Ourain rugs. Aiming to introduce Morocco to more people, the brand communicates with local people while presenting new interpretations of “Fatima Morocco.”
Concept
After visiting Morocco many times and becoming strongly drawn to its traditional crafts, the brand was started with the aim of selecting more refined items from among them and encouraging people to enjoy their fusion with fashion. With the desire to introduce the remarkable country of Morocco to as many people as possible, it communicates with local people and continually presents new interpretations of “Fatima Morocco.”