FDR is a fashion brand that launched in South Korea in fall 2022 as “DISK 1.” Its name is an abbreviation of “Floppy Disk Research.” The brand reinterprets the past cultures and diversity stored on floppy disks from a contemporary perspective and expresses them through clothing. Centered on casual wear that reworks a retro mood in a contemporary way, it offers tops, outerwear, pants, and accessories.
Concept
Reinterpreting the past cultures and diversity stored on floppy disks from a contemporary perspective and expressing them through clothing.