FICCE,BRAVE is a bag brand launched in Japan in 2013 by two people who had worked as store managers at bag retailers. While remaining mindful of trends, it emphasizes the usability and durability expected of bags, offering practical everyday designs suited to street style. At the heart of the brand is the fictional traveler “Ficce,” whose name is formed from the initials of Fashion, Impression, Creation, City, and Enjoy. The brand’s concept is the fusion of the impressions gained through travel and bags. Its range focuses on shoulder bags, backpacks, and tote bags, as well as bags and accessories for everyday use.
Concept
The fusion of the impressions gained through travel and bags, embodied by the fictional traveler “Ficce,” whose name is formed from the initials of Fashion, Impression, Creation, City, and Enjoy