fig London

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Overview

fig London is a Japanese fashion brand developed by Ambidex Co., Ltd. It launched in 2005 and was created by London-based designers Hilda Rubeckusen and Tomoko Yamanaka. Centered on womenswear, the brand offers natural everyday clothing with a British vintage and country feel. Its designs emphasize nostalgic fabrics, timeless details, and a playful, innocent spirit, with a focus on relaxed comfort and everyday wear.

Concept

English vintage & country inspired natural look / joy of slow life / relax & cosy / playful & curious

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